:root{
  /* Palette aligned to the landing page theme */
  --paper:#f7f6f3;
  --card:#ffffff;
  --ink:#171717;
  --strong:#20242a;
  --body:#3a3f42;
  --muted:#5c6166;
  --line:#e5e3de;
  --line-soft:#f0f0ed;
  --line-2:#d8d6d0;

  --red:#dc2626;
  --red-hover:#b91c1c;
  --green:#16a34a;
  --green-bright:#22c55e;
  --link:#16a34a;
  --link-hover:#128a3a;
  --amber:#d97706;

  --term:#14161a;
  --term-line:#2a2d2f;
  --term-title:#8a8f93;
  --term-name:#c7cace;
  --term-time:#6b6f72;
  --t-pass:#3fb96b;
  --t-warn:#e0a83a;
  --t-fail:#ea6259;

  --sans:'Helvetica Neue',Helvetica,Arial,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,SFMono-Regular,Menlo,monospace;

  /* spacing scale (20px base) */
  --sp-1:20px;
  --sp-2:40px;
  --sp-3:60px;

  /* blog category badge colors */
  --cat-checkout:#FF6B6B;
  --cat-mobile:#4ECDC4;
  --cat-automation:#FFE66D;
  --cat-security:#95E1D3;
  --cat-process:#A8D8EA;
  --cat-agencies:#FF9999;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--sans);
  background:var(--paper);
  color:var(--ink);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
a{color:var(--link);text-decoration:none}
a:hover{color:var(--link-hover)}
input,textarea,select,button{font-family:inherit}

.band{max-width:1200px;margin:0 auto;padding:0 48px}

/* ---------------- Nav ---------------- */
nav{
  position:sticky;top:0;z-index:50;
  background:var(--paper);
  border-bottom:1px solid var(--line);
}
.nav-inner{
  position:relative;
  max-width:1200px;margin:0 auto;padding:18px 48px;
  display:flex;align-items:center;justify-content:space-between;
}
.logo{display:flex;align-items:center;gap:10px;color:var(--ink)}
.logo:hover{color:var(--ink)}
.logo .mark{
  display:inline-flex;align-items:center;justify-content:center;
  width:28px;height:28px;border-radius:7px;background:var(--ink);flex-shrink:0;
}
.logo .word{font-size:18px;font-weight:700}
.logo .word .sig{color:var(--green-bright)}
.nav-links{
  position:absolute;left:50%;transform:translateX(-50%);
  display:flex;align-items:center;gap:24px;white-space:nowrap;
}
.nav-links a{font-size:15px;color:var(--body)}
.nav-links a:hover,.nav-links a.active{color:var(--ink);font-weight:700}
.nav-cta{
  margin-left:auto;background:var(--green);color:#fff!important;
  padding:11px 20px;border-radius:8px;font-size:14px;font-weight:700;
  transition:filter .12s ease,transform .12s ease;
}
.nav-cta:hover{filter:brightness(0.92)}
.nav-cta:active{transform:translateY(1px)}

/* ---------------- Buttons ---------------- */
.btn{
  display:inline-block;padding:14px 22px;border-radius:8px;
  font-size:14px;font-weight:600;border:1px solid transparent;cursor:pointer;
  transition:box-shadow .14s ease,transform .12s ease,border-color .14s ease;
}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--ink);color:var(--paper)}
.btn-primary:hover{color:var(--paper);box-shadow:0 8px 22px -8px rgba(20,23,26,.5)}
.btn-ghost{background:var(--card);color:var(--ink);border-color:var(--line-2)}
.btn-ghost:hover{color:var(--ink);border-color:var(--ink)}
.btn-block{width:100%;text-align:center}

/* ---------------- Eyebrows / headings ---------------- */
.eyebrow{
  font-family:var(--mono);font-size:12px;letter-spacing:0.08em;
  color:var(--muted);margin-bottom:20px;
}
.eyebrow.green,.eyebrow.red{display:flex;align-items:center;gap:8px}
.eyebrow.green{color:var(--green)}
.eyebrow.red{color:var(--red)}
.eyebrow .dot{width:6px;height:6px;border-radius:50%;flex-shrink:0}
.eyebrow.green .dot{background:var(--green)}
.eyebrow.red .dot{background:var(--red)}

h1{font-size:56px;line-height:1.05;font-weight:700;letter-spacing:-0.02em;margin:0 0 24px}
h2{font-size:36px;font-weight:700;letter-spacing:-0.01em;margin:0 0 12px}

/* ---------------- Hero ---------------- */
.hero{
  padding:96px 48px 64px;
  display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center;
}
h1 .strike{position:relative;display:inline-block}
h1 .strike svg{position:absolute;left:0;top:50%;width:100%;height:12px;overflow:visible}
.lede{font-size:17px;line-height:1.6;color:var(--body);max-width:480px;margin:0 0 32px}
.hero-ctas{display:flex;gap:12px;margin-bottom:16px;flex-wrap:wrap}
.hero-note{font-family:var(--mono);font-size:12px;color:var(--muted);max-width:420px;line-height:1.6}

/* ---------------- Terminal ---------------- */
.terminal{
  background:var(--term);border-radius:14px;overflow:hidden;
  box-shadow:0 30px 60px -20px rgba(20,23,26,0.35);font-family:var(--mono);
}
.terminal-bar{
  display:flex;align-items:center;gap:8px;padding:14px 18px;
  border-bottom:1px solid var(--term-line);
}
.terminal-bar .d{width:10px;height:10px;border-radius:50%}
.terminal-bar .d.r{background:var(--red)}
.terminal-bar .d.a{background:var(--amber)}
.terminal-bar .d.g{background:var(--green)}
.terminal-bar .t-title{margin-left:8px;font-size:11px;color:var(--term-title)}
.terminal-body{padding:22px 20px 8px;font-size:13px;line-height:2.1}
.t-line .st{font-weight:600}
.t-line .st.ok{color:var(--t-pass)}
.t-line .st.wrn{color:var(--t-warn)}
.t-line .st.bad{color:var(--t-fail)}
.t-line .nm{color:var(--term-name)}
.t-line .ms{float:right;color:var(--term-time)}
.terminal-foot{
  padding:16px 20px 22px;border-top:1px solid var(--term-line);
  font-size:11.5px;color:var(--term-title);
}
.terminal-foot .crit{color:var(--t-fail)}
.terminal-foot .caret{color:var(--t-pass);animation:blink 1.1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}

/* ---------------- Sections ---------------- */
.sec{padding:64px 48px 32px}
.sec-lede{font-size:16px;color:var(--body);max-width:560px;margin:0 0 40px}

/* ---------------- Services cards ---------------- */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.card{
  background:var(--card);border:1px solid var(--line);border-radius:12px;padding:28px;
  display:flex;flex-direction:column;transition:transform .15s ease,box-shadow .15s ease;
}
.card:hover{transform:translateY(-3px);box-shadow:0 18px 38px -20px rgba(20,23,26,.28)}
.badge{
  display:inline-flex;align-items:center;gap:6px;align-self:flex-start;
  font-family:var(--mono);font-size:10.5px;letter-spacing:0.06em;
  padding:4px 10px;border-radius:5px;margin-bottom:16px;
}
.badge.onetime{background:#fbeed9;color:#8a5a12}
.badge.monthly{background:#dcf3e4;color:#1f7a45}
.badge.project{background:#fbe2df;color:#a13a30}
.card h3{font-size:19px;font-weight:700;margin:0 0 8px}
.card .price{font-family:var(--mono);font-size:12px;color:var(--muted);margin-bottom:14px}
.card p{font-size:14.5px;line-height:1.6;color:var(--body);margin:0 0 18px}
.card .feats{display:flex;flex-direction:column;gap:8px;margin-bottom:20px}
.card .feats div{font-size:13.5px;color:var(--strong)}
.card .feats div::before{content:"✓ ";color:var(--green)}
.card-cta{font-size:13.5px;font-weight:600;margin-top:auto}

/* ---------------- Findings table ---------------- */
.findings{border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--card)}
.findings-head,.finding{display:grid;grid-template-columns:120px 1fr 160px;align-items:center}
.findings-head{
  padding:14px 24px;font-family:var(--mono);font-size:11px;letter-spacing:0.06em;
  color:var(--muted);border-bottom:1px solid var(--line);
}
.findings-head .impact{text-align:right}
.finding{padding:18px 24px;border-bottom:1px solid var(--line-soft)}
.finding .sev{display:flex;align-items:center;gap:6px;font-family:var(--mono);font-size:11px}
.finding .sev .dot{width:6px;height:6px;border-radius:50%;flex-shrink:0}
.finding .title{font-size:14.5px;color:var(--strong)}
.finding .impact{text-align:right;font-family:var(--mono);font-size:12px;color:var(--muted)}
.findings-note{font-family:var(--mono);font-size:12px;color:var(--muted);margin-top:16px}

/* ---------------- Process steps ---------------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.step{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:24px}
.step .num{font-family:var(--mono);font-size:12px;color:var(--muted);margin-bottom:14px}
.step h3{font-size:17px;font-weight:700;margin:0 0 8px}
.step p{font-size:13.5px;line-height:1.55;color:var(--body);margin:0 0 16px}
.step .day{
  display:inline-block;font-family:var(--mono);font-size:11px;color:var(--muted);
  border:1px solid var(--line-2);border-radius:5px;padding:3px 8px;
}

/* ---------------- Why / stack split ---------------- */
.split{padding:64px 48px 32px;display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.why h2{font-size:32px;margin:0 0 28px}
.why-list{display:flex;flex-direction:column;gap:22px}
.why-item .head{font-size:15px;font-weight:700;margin-bottom:4px}
.why-item .head::before{content:"✓ ";color:var(--green)}
.why-item p{font-size:14px;line-height:1.6;color:var(--body)}
.stack-card{background:var(--term);border-radius:14px;padding:24px;font-family:var(--mono);color:var(--term-name)}
.stack-card .label{font-size:11px;letter-spacing:0.08em;color:var(--term-title);margin-bottom:12px}
.tags{display:flex;flex-wrap:wrap;gap:8px}
.tags.spaced{margin-bottom:20px}
.tag{border:1px solid var(--term-line);border-radius:6px;padding:6px 10px;font-size:12px}

/* ---------------- CTA band ---------------- */
.cta-band{max-width:1200px;margin:64px auto;padding:0 48px}
.cta{background:var(--term);border-radius:16px;padding:72px 48px;text-align:center}
.cta h2{color:var(--paper);font-size:34px;font-weight:700;margin:0 0 16px}
.cta p{color:#a7abae;font-size:16px;line-height:1.6;max-width:560px;margin:0 auto 32px}
.cta .btn-light{
  display:inline-block;background:var(--paper);color:var(--ink);
  padding:15px 26px;border-radius:8px;font-size:14px;font-weight:600;margin-bottom:16px;
  transition:box-shadow .14s ease,transform .12s ease;
}
.cta .btn-light:hover{color:var(--ink);box-shadow:0 10px 26px -10px rgba(0,0,0,.6)}
.cta .btn-light:active{transform:translateY(1px)}
.cta .fine{font-family:var(--mono);font-size:12px;color:var(--term-title);margin:0}

/* ---------------- Contact ---------------- */
.contact{padding:72px 48px 96px}
.contact-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:48px;align-items:start}
.contact h1{font-size:clamp(30px,4vw,42px);margin:8px 0 12px}
.contact .intro{font-size:16px;line-height:1.6;color:var(--body);margin:0 0 28px}
.form-err-banner{background:#fbe9e7;border:1px solid #f0cfcb;color:var(--red);font-size:13.5px;border-radius:8px;padding:10px 12px;margin:0 0 20px}

/* need pills */
.need-pills{display:flex;gap:8px;flex-wrap:wrap}
.need-pill{
  font-size:13px;font-weight:700;padding:9px 15px;border:1px solid var(--line-2);
  background:var(--card);border-radius:20px;cursor:pointer;color:var(--ink);font-family:inherit;
  transition:filter .12s ease,background .12s ease;
}
.need-pill:not(.active):hover{background:var(--paper)}

/* form */
.cform{display:flex;flex-direction:column;gap:16px}
.cform-submit{
  margin-top:6px;border:none;color:#fff;padding:15px 22px;border-radius:9px;
  font-size:15px;font-weight:700;cursor:pointer;font-family:inherit;transition:filter .12s ease;
}
.cform-submit:hover{filter:brightness(0.92)}

/* info panel */
.info-panel{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:28px;position:sticky;top:96px}
.info-h{font-size:12px;font-family:var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:16px}
.info-steps{list-style:none;margin:0 0 22px;padding:0;display:flex;flex-direction:column;gap:14px}
.info-steps li{display:flex;align-items:center;gap:12px;font-size:14.5px;color:var(--strong)}
.info-steps .step-n{
  flex-shrink:0;width:24px;height:24px;border-radius:50%;background:var(--ink);color:#fff;
  display:inline-flex;align-items:center;justify-content:center;font-size:12px;font-weight:700;font-family:var(--mono);
}
.info-chips{display:flex;flex-direction:column;gap:8px;margin-bottom:18px}
.info-chips .chip2{font-size:13px;font-weight:600;color:var(--green);background:#eaf7ee;border:1px solid #bfe8cd;border-radius:8px;padding:8px 12px}
.info-email{font-size:13.5px;color:var(--muted)}
.info-email a{font-weight:600}

/* success */
.contact-sent{padding:96px 48px;text-align:center}
.sent-card{max-width:560px;margin:0 auto}
.sent-check{
  width:56px;height:56px;border-radius:50%;background:#eaf7ee;color:var(--green);
  display:inline-flex;align-items:center;justify-content:center;font-size:28px;font-weight:700;margin-bottom:22px;
}
.contact-sent h1{font-size:clamp(26px,3.5vw,34px);margin:0 0 12px}
.contact-sent p{font-size:15.5px;line-height:1.6;color:var(--body);max-width:460px;margin:0 auto 28px}

.field label{font-size:12.5px;font-weight:600;display:block;margin-bottom:6px}
.field input,.field select,.field textarea{
  width:100%;box-sizing:border-box;padding:11px 12px;border:1px solid var(--line-2);
  border-radius:8px;font-size:14px;background:var(--paper);color:var(--ink);
}
.field input:focus,.field select:focus,.field textarea:focus{
  outline:none;border-color:var(--ink);background:#fff;
}
.field input.invalid,.field textarea.invalid{border-color:var(--red)}
.field textarea{resize:vertical;min-height:84px}
.field .err{color:var(--red);font-size:12px;margin-top:5px;display:none}
.field .err.show{display:block}
.form .submit{margin-top:6px;background:var(--ink);color:var(--paper);border:none;padding:14px 22px;border-radius:8px;font-size:14px;font-weight:600;cursor:pointer}
.form .submit:disabled{opacity:.6;cursor:progress}
.form-error{display:none;color:var(--red);font-size:13.5px;margin-top:4px}
.form-error.show{display:block}
.form-done{text-align:center;padding:32px 0}
.form-done .tag{font-family:var(--mono);font-size:12px;color:var(--green);margin-bottom:12px;border:none;padding:0}
.form-done h3{font-size:22px;font-weight:700;margin:0 0 10px}
.form-done p{font-size:14.5px;line-height:1.6;color:var(--body)}
[hidden]{display:none!important}

/* ---------------- Category badge (shared) ---------------- */
.cat-badge{
  display:inline-block;font-family:var(--mono);font-size:11px;font-weight:600;
  letter-spacing:0.05em;text-transform:uppercase;color:var(--ink);
  padding:4px 10px;border-radius:6px;background:#e4e4e1;
}
.cat-badge.checkout{background:var(--cat-checkout)}
.cat-badge.mobile{background:var(--cat-mobile)}
.cat-badge.automation{background:var(--cat-automation)}
.cat-badge.security{background:var(--cat-security)}
.cat-badge.process{background:var(--cat-process)}
.cat-badge.agencies{background:var(--cat-agencies)}

/* ---------------- Blog index ---------------- */
.blog-head{max-width:1200px;margin:0 auto;padding:80px 60px 40px}
.blog-head h1{font-size:clamp(32px,5vw,46px);margin:0 0 20px}
.blog-head p{font-size:18px;line-height:1.7;color:var(--body);max-width:640px;margin:0}
.blog-grid{
  max-width:1200px;margin:0 auto;padding:20px 60px 80px;
  display:grid;grid-template-columns:repeat(3,1fr);gap:var(--sp-2);
}
.post-card{
  background:var(--card);border:1px solid var(--line);border-radius:12px;overflow:hidden;
  display:flex;flex-direction:column;color:inherit;
  transition:transform .18s ease,box-shadow .18s ease;
}
.post-card:hover{color:inherit;transform:translateY(-4px);box-shadow:0 22px 44px -22px rgba(20,23,26,.32)}
.post-card .cover{
  aspect-ratio:16/9;overflow:hidden;display:flex;align-items:center;justify-content:center;
  background:repeating-linear-gradient(135deg,#eeeeec,#eeeeec 10px,#f4f4f2 10px,#f4f4f2 20px);
  font-family:var(--mono);font-size:11px;color:#8a8f93;
}
.post-card .cover img{width:100%;height:100%;object-fit:cover;transition:transform .3s ease}
.post-card:hover .cover img{transform:scale(1.05)}
.post-card .pc-body{padding:22px;display:flex;flex-direction:column;gap:10px;flex-grow:1}
.post-card h3{
  font-size:18px;font-weight:700;margin:2px 0 0;line-height:1.35;color:var(--ink);
  display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;
}
.post-card p{
  font-size:14px;line-height:1.6;color:var(--body);margin:0;
  display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;
}
.post-card .pc-meta{font-family:var(--mono);font-size:11.5px;color:var(--muted);margin-top:auto;padding-top:6px}
.post-card .pc-more{font-size:13.5px;font-weight:600;color:var(--link)}
.blog-empty{max-width:1200px;margin:0 auto;padding:0 60px 80px;color:var(--muted);font-family:var(--mono);font-size:14px}

/* filter chips */
.blog-filters{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}
.chip-link{
  font-family:var(--mono);font-size:12px;letter-spacing:.03em;color:var(--body);
  border:1px solid var(--line-2);border-radius:20px;padding:6px 14px;background:var(--card);
  transition:border-color .12s ease,color .12s ease,background .12s ease;
}
.chip-link:hover{color:var(--ink);border-color:var(--ink)}
.chip-link.active{background:var(--ink);color:var(--paper);border-color:var(--ink)}

/* pagination */
.pager{
  max-width:1200px;margin:0 auto;padding:8px 60px 80px;
  display:flex;align-items:center;justify-content:center;gap:20px;
}
.pg-btn{
  font-size:14px;font-weight:600;color:var(--ink);border:1px solid var(--line-2);
  border-radius:8px;padding:10px 18px;background:var(--card);
}
.pg-btn:hover{color:var(--ink);border-color:var(--ink)}
.pg-btn.disabled{color:var(--muted);border-color:var(--line);pointer-events:none;opacity:.6}
.pg-info{font-family:var(--mono);font-size:12.5px;color:var(--muted)}

/* ---------------- Blog post (article) ---------------- */
.article-cover{max-width:800px;margin:0 auto;padding:32px 60px 0}
.article-cover img{width:100%;max-height:480px;object-fit:cover;border-radius:12px;border:1px solid var(--line)}
.article{max-width:800px;margin:0 auto;padding:56px 60px 24px}
.article .back{font-family:var(--mono);font-size:12px;margin-bottom:24px;display:inline-block}
.article .a-metabar{display:flex;align-items:center;flex-wrap:wrap;gap:12px;margin-bottom:16px}
.article .a-metabar .a-meta{font-family:var(--mono);font-size:12.5px;color:var(--muted)}
.article h1{font-size:clamp(32px,5vw,44px);line-height:1.1;margin:14px 0 12px}
.prose{max-width:800px;margin:0 auto;padding:8px 60px 24px;font-size:17px;line-height:1.75;color:var(--strong)}
.prose h2{font-size:24px;font-weight:700;margin:30px 0 12px}
.prose h3{font-size:20px;font-weight:700;margin:20px 0 10px}
.prose p{margin:0 0 20px}
.prose ul,.prose ol{margin:0 0 20px 24px}
.prose li{margin:0 0 8px}
.prose strong{font-weight:600}
.prose a{color:var(--link);text-decoration:none}
.prose a:hover{text-decoration:underline}
.prose blockquote{border-left:3px solid var(--line-2);padding:2px 0 2px 18px;margin:0 0 20px;color:var(--muted);font-style:italic}
.prose code{font-family:var(--mono);font-size:.9em;background:#ececea;padding:2px 6px;border-radius:5px}
.prose pre{background:var(--term);color:var(--term-name);padding:18px 20px;border-radius:10px;overflow:auto;margin:0 0 20px;font-size:14px}
.prose pre code{background:none;padding:0;color:inherit}
.prose img{max-width:100%;border-radius:10px}
.prose hr{border:none;border-top:1px solid var(--line);margin:32px 0}
.article-cta{max-width:800px;margin:8px auto 0;padding:0 60px}
.article-cta p{background:var(--card);border:1px solid var(--line);border-left:3px solid var(--green);border-radius:10px;padding:16px 18px;font-size:15px;color:var(--body);margin:0}
.article-foot{max-width:800px;margin:0 auto;padding:24px 60px 8px;border-top:1px solid var(--line)}

/* more articles */
.more-articles{max-width:1200px;margin:56px auto 0;padding:40px 60px 80px;border-top:1px solid var(--line)}
.more-articles h2{font-size:24px;font-weight:700;margin:0 0 24px}
.more-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--sp-2)}

/* ---------------- Social proof (hero) ---------------- */
.social-proof{margin-top:26px}
.sp-line{font-family:var(--mono);font-size:12.5px;color:var(--muted);letter-spacing:.02em}
.sp-line strong{color:var(--ink)}
.logo-strip{display:flex;flex-wrap:wrap;gap:12px;margin-top:14px;align-items:center}
.logo-tile{
  width:84px;height:30px;border-radius:6px;
  background:repeating-linear-gradient(135deg,#e9e9e6,#e9e9e6 8px,#f1f1ee 8px,#f1f1ee 16px);
  border:1px solid var(--line);flex-shrink:0;
}

/* ---------------- Trust strip ---------------- */
.trust-strip{
  display:flex;flex-wrap:wrap;gap:10px 28px;align-items:center;justify-content:center;
  padding:16px 48px;margin:0 auto;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  font-family:var(--mono);font-size:12px;letter-spacing:.04em;color:var(--muted);
}
.trust-strip span{position:relative}
.trust-strip span::before{content:"✓ ";color:var(--green)}

/* ---------------- "Best for" tag (service cards) ---------------- */
.card .best-for{
  align-self:flex-start;font-family:var(--mono);font-size:11px;color:var(--green);
  border:1px solid #cfe7d8;background:#f0f8f3;border-radius:5px;padding:3px 9px;margin-bottom:12px;
}

/* ---------------- Pricing ---------------- */
.price-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:40px}
.price-card{
  background:var(--card);border:1px solid var(--line);border-radius:12px;padding:26px 24px;
  display:flex;flex-direction:column;gap:6px;position:relative;
}
.price-card.featured{border-color:var(--ink);box-shadow:0 18px 40px -22px rgba(20,23,26,.35)}
.pc-flag{
  position:absolute;top:-11px;left:24px;background:var(--ink);color:var(--paper);
  font-family:var(--mono);font-size:10.5px;letter-spacing:.06em;padding:3px 10px;border-radius:20px;
}
.pc-name{font-size:15px;font-weight:700}
.pc-amount{font-size:32px;font-weight:800;letter-spacing:-.02em;margin-top:2px}
.pc-amount span{font-size:15px;font-weight:600;color:var(--muted)}
.pc-cadence{font-family:var(--mono);font-size:12px;color:var(--muted)}
.pc-best{font-size:13.5px;color:var(--body);margin:4px 0 16px}
.price-card .btn{margin-top:auto}

.compare-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:12px;background:var(--card)}
.compare-table{width:100%;border-collapse:collapse;font-size:14px;min-width:560px}
.compare-table th,.compare-table td{padding:13px 18px;text-align:left;border-bottom:1px solid var(--line-soft)}
.compare-table thead th{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);background:var(--paper)}
.compare-table th:not(:first-child),.compare-table td:not(:first-child){text-align:center;width:120px}
.compare-table tbody tr:last-child td{border-bottom:none}
.compare-table td.yes{color:var(--green);font-weight:700}
.compare-table td.no{color:var(--line-2)}

/* ---------------- Floating CTA ---------------- */
.floating-cta{
  position:fixed;right:20px;bottom:20px;z-index:60;
  background:var(--ink);color:var(--paper)!important;font-size:14px;font-weight:600;
  padding:13px 20px;border-radius:30px;box-shadow:0 10px 30px -8px rgba(20,23,26,.5);
  transition:transform .12s ease,box-shadow .14s ease;
}
.floating-cta:hover{color:var(--paper);transform:translateY(-2px);box-shadow:0 14px 34px -8px rgba(20,23,26,.6)}

/* ---------------- Hero segment switcher ---------------- */
.seg-switch{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.seg-btn{
  font-size:13px;font-weight:600;padding:9px 14px;border:1px solid var(--line-2);
  background:var(--card);border-radius:20px;cursor:pointer;color:var(--body);
  transition:border-color .12s ease,color .12s ease,background .12s ease;
}
.seg-btn:hover{border-color:var(--ink);color:var(--ink)}
.seg-btn.active{background:var(--ink);color:var(--paper);border-color:var(--ink)}

/* ---------------- Agency callout ---------------- */
.agency-callout{
  display:flex;align-items:center;gap:20px;margin:24px 0;
  background:var(--term);color:#fff;border-radius:14px;padding:22px 26px;
}
.agency-callout .ac-icon{font-size:30px;line-height:1;flex-shrink:0}
.agency-callout .ac-title{font-size:17px;font-weight:700;margin-bottom:3px}
.agency-callout .ac-body p{font-size:14.5px;line-height:1.55;color:#c7cace;margin:0}
.agency-callout .ac-body strong{color:#fff}
.agency-callout .ac-btn{flex-shrink:0;background:#fff;color:var(--ink);padding:12px 20px;border-radius:8px;font-weight:600}
.agency-callout .ac-btn:hover{color:var(--ink);box-shadow:0 8px 22px -8px rgba(0,0,0,.5)}

/* ---------------- Nav dropdown ---------------- */
.nav-dd{position:relative}
.nav-dd-menu{
  position:absolute;top:100%;left:0;margin-top:8px;min-width:180px;display:none;
  background:var(--card);border:1px solid var(--line);border-radius:10px;padding:6px;
  box-shadow:0 16px 34px -18px rgba(20,23,26,.35);z-index:60;
}
.nav-dd:hover .nav-dd-menu,.nav-dd:focus-within .nav-dd-menu{display:block}
.nav-dd-menu a{display:block;padding:8px 12px;border-radius:6px;font-size:14px;color:var(--body)}
.nav-dd-menu a:hover{background:var(--paper);color:var(--ink)}

/* ---------------- Segment comparison table ---------------- */
.seg-table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:12px;background:var(--card)}
.seg-table{width:100%;border-collapse:collapse;font-size:14.5px;min-width:520px}
.seg-table th,.seg-table td{padding:14px 20px;text-align:left;border-bottom:1px solid var(--line-soft)}
.seg-table thead th{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);background:var(--paper)}
.seg-table tbody tr:last-child td{border-bottom:none}
.seg-table td:first-child,.seg-table th:first-child{font-weight:600}

/* ---------------- Guarantee list ---------------- */
.guarantee-list{list-style:none;display:grid;grid-template-columns:repeat(2,1fr);gap:12px 24px;max-width:760px}
.guarantee-list li{position:relative;padding-left:26px;font-size:15px;color:var(--strong)}
.guarantee-list li::before{content:"✓";position:absolute;left:0;top:0;color:var(--green);font-weight:700}

/* ---------------- Per-segment price rows (service cards) ---------------- */
.card .price-tier{display:flex;justify-content:space-between;gap:12px;font-family:var(--mono);font-size:12.5px;color:var(--muted);padding:2px 0}
.card .price-tier b{color:var(--ink);font-weight:600}
.card .price-tier + p{margin-top:12px}

/* ---------------- Services groups + white-label ---------------- */
h1 .dot-accent{color:var(--red)}
.services-group{margin-bottom:36px}
.services-group:last-child{margin-bottom:0}
.group-label{font-size:15px;font-weight:700;margin:0 0 18px;display:flex;align-items:baseline;gap:8px;flex-wrap:wrap}
.group-label .gl-note{font-weight:400;font-size:13.5px;color:var(--muted)}
.badge.wl{background:#ece9fb;color:#5b4bd6}

/* ---------------- Use cases ---------------- */
.usecases{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.usecase{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:26px 24px;display:flex;flex-direction:column}
.usecase .uc-seg{font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--green);text-transform:uppercase;margin-bottom:10px}
.usecase h3{font-size:19px;font-weight:700;margin:0 0 12px;letter-spacing:-.01em}
.uc-row{display:flex;gap:10px;padding:10px 0;border-top:1px solid var(--line-soft)}
.uc-row .uc-k{font-family:var(--mono);font-size:11px;color:var(--muted);text-transform:uppercase;flex-shrink:0;width:62px;padding-top:2px}
.uc-row p{font-size:14px;line-height:1.55;color:var(--body);margin:0}

/* ---------------- Pricing: agency economics + enterprise ---------------- */
.pricing-split{display:grid;grid-template-columns:1.2fr 1fr;gap:20px;margin-top:32px}
.econ-box{background:var(--card);border:1px solid var(--line);border-radius:12px;padding:26px 24px}
.econ-title{font-size:15px;font-weight:700;margin-bottom:14px}
.econ-rows{display:flex;flex-direction:column;font-size:14.5px}
.econ-rows>div{display:flex;justify-content:space-between;gap:16px;padding:11px 0;border-top:1px solid var(--line-soft)}
.econ-rows>div:first-child{border-top:none}
.econ-rows span{color:var(--body)}
.econ-rows b{font-family:var(--mono);font-weight:600}
.econ-margin b{color:var(--green)}
.econ-note{font-size:13px;color:var(--muted);line-height:1.55;margin-top:14px}
.enterprise-card{background:var(--term);border-radius:12px;padding:26px 24px;color:var(--term-name);display:flex;flex-direction:column}
.ent-eyebrow{font-family:var(--mono);font-size:11px;letter-spacing:.08em;color:var(--term-title);margin-bottom:10px}
.enterprise-card h3{color:#fff;font-size:22px;font-weight:700;margin:0 0 10px}
.enterprise-card p{color:#a7abae;font-size:14.5px;line-height:1.6;margin:0 0 18px}
.btn-light-outline{align-self:flex-start;margin-top:auto;display:inline-block;color:#fff;border:1px solid #3a3f42;border-radius:8px;padding:11px 18px;font-size:14px;font-weight:600}
.btn-light-outline:hover{color:#fff;border-color:#fff}

/* ---------------- The deliverable (sample report card) ---------------- */
.report-card{
  max-width:760px;background:var(--card);border:1px solid var(--line);
  border-left:3px solid var(--red);border-radius:12px;overflow:hidden;
  box-shadow:0 18px 40px -24px rgba(20,23,26,.28);
}
.report-card .rc-head{display:flex;align-items:center;gap:12px;flex-wrap:wrap;padding:18px 22px;border-bottom:1px solid var(--line-soft)}
.report-card .rc-sev{
  font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.06em;
  color:#fff;background:var(--red);padding:4px 10px;border-radius:5px;flex-shrink:0;
}
.report-card .rc-title{font-size:16px;font-weight:700;line-height:1.35;color:var(--ink)}
.report-card .rc-meta{font-family:var(--mono);font-size:12px;color:var(--muted);padding:13px 22px;border-bottom:1px solid var(--line-soft)}
.report-card .rc-block{padding:16px 22px;border-bottom:1px solid var(--line-soft)}
.report-card .rc-label{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);display:block;margin-bottom:8px}
.report-card .rc-steps{margin:0;padding-left:20px;font-size:14.5px;line-height:1.55;color:var(--strong)}
.report-card .rc-steps li{margin-bottom:6px}
.report-card .rc-eva{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding:16px 22px;border-bottom:1px solid var(--line-soft)}
.report-card .rc-eva p{font-size:14px;line-height:1.5;color:var(--body);margin:0}
.report-card .rc-foot{padding:13px 22px;font-family:var(--mono);font-size:12.5px;color:var(--muted);background:var(--paper)}
.rc-caption{font-family:var(--mono);font-size:12px;color:var(--muted);margin-top:12px}
.deliverable-note{font-size:15px;line-height:1.6;color:var(--body);max-width:760px;margin-top:20px}

/* ---------------- Footer (multi-column, matches landing) ---------------- */
footer{background:var(--paper);border-top:1px solid var(--line)}
.foot-main{max-width:1200px;margin:0 auto;padding:56px 48px 40px;display:flex;justify-content:space-between;gap:48px;flex-wrap:wrap}
.foot-brand-col{max-width:300px}
.foot-logo{display:flex;align-items:center;gap:10px;font-size:18px;font-weight:700;color:var(--ink);margin-bottom:12px}
.foot-logo .sig{color:var(--green-bright)}
.foot-badge-icon{width:26px;height:26px;border-radius:7px;background:var(--ink);display:inline-flex;align-items:center;justify-content:center;flex-shrink:0}
.foot-tag{font-size:14px;color:var(--muted);line-height:1.55;margin:0}
.foot-cols{display:flex;gap:56px;flex-wrap:wrap}
.foot-col{display:flex;flex-direction:column;gap:12px}
.foot-h{font-size:12px;font-family:var(--mono);letter-spacing:.08em;text-transform:uppercase;color:#9a9a9a}
.foot-col a{font-size:14.5px;color:var(--body)}
.foot-col a:hover{color:var(--ink)}
.foot-col .foot-email{font-weight:700;color:var(--ink)}
.foot-bottom{max-width:1200px;margin:0 auto;padding:24px 48px;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:16px}
.foot-copy{font-size:14px;color:var(--muted)}
.foot-badges{display:flex;gap:12px;flex-wrap:wrap;justify-content:center}
.badge2{font-size:12.5px;font-weight:600;background:#eaf7ee;border:1px solid #bfe8cd;border-radius:6px;padding:6px 12px;color:var(--green)}

/* ---------------- Reveal on scroll ---------------- */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .5s ease,transform .5s ease}
.reveal.in{opacity:1;transform:none}

/* ---------------- A11y ---------------- */
a:focus-visible,.btn:focus-visible,.btn-light:focus-visible,
button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{
  outline:3px solid var(--green);outline-offset:2px;border-radius:6px;
}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
  html{scroll-behavior:auto}
}

/* ---------------- Responsive ---------------- */
@media (max-width:960px){
  .nav-inner,.sec,.split,.trust-strip{padding-left:32px;padding-right:32px}
  .foot-main,.foot-bottom{padding-left:32px;padding-right:32px}
  .foot-main{flex-direction:column;gap:32px}
  .foot-cols{gap:32px}
  .foot-bottom{grid-template-columns:1fr;justify-items:center;text-align:center;gap:14px}
  .hero{padding:64px 32px 48px;grid-template-columns:1fr;gap:44px}
  .contact{padding:56px 32px 64px}
  .contact-sent{padding:64px 32px}
  .cta-band{padding:0 32px}
  h1{font-size:clamp(34px,7vw,56px)}
  .cards,.price-cards,.usecases,.pricing-split,.guarantee-list,.contact-grid{grid-template-columns:1fr}
  .contact-grid{gap:32px}
  .info-panel{position:static}
  .report-card .rc-eva{grid-template-columns:1fr;gap:12px}
  .agency-callout{flex-direction:column;align-items:flex-start;gap:14px}
  .agency-callout .ac-btn{width:100%;text-align:center}
  .steps{grid-template-columns:1fr 1fr}
  .split{grid-template-columns:1fr;gap:40px}
  .why h2{font-size:28px}
  .nav-links a:not(.nav-cta){display:none}
}
@media (max-width:560px){
  .nav-inner,.sec,.split,.contact,.trust-strip{padding-left:20px;padding-right:20px}
  .foot-main,.foot-bottom{padding-left:20px;padding-right:20px}
  .hero{padding:48px 20px 40px}
  .cta-band{padding:0 20px}
  .cta{padding:48px 24px}
  .steps{grid-template-columns:1fr}
  .findings-head{display:none}
  .finding{grid-template-columns:1fr;gap:8px;align-items:start}
  .finding .impact{text-align:left}
}

/* ---------------- Blog responsive (tablet 1024 / mobile 640) ---------------- */
@media (max-width:1024px){
  .blog-grid,.more-grid{grid-template-columns:repeat(2,1fr);gap:var(--sp-1)}
  .blog-head,.blog-empty,.more-articles,.pager{padding-left:var(--sp-2);padding-right:var(--sp-2)}
  .blog-grid{padding-left:var(--sp-2);padding-right:var(--sp-2)}
  .article,.prose,.article-foot,.article-cover,.article-cta{padding-left:var(--sp-2);padding-right:var(--sp-2)}
}
@media (max-width:640px){
  .blog-grid,.more-grid{grid-template-columns:1fr}
  .blog-head{padding:56px var(--sp-1) 32px}
  .blog-grid,.blog-empty,.more-articles,.pager{padding-left:var(--sp-1);padding-right:var(--sp-1)}
  .article{padding:40px var(--sp-1) 20px}
  .prose,.article-foot,.article-cta{padding-left:var(--sp-1);padding-right:var(--sp-1)}
  .article-cover{padding:20px var(--sp-1) 0}
}

/* ---------------- Print ---------------- */
@media print{
  nav,footer,.more-articles,.article .back,.article-foot{display:none!important}
  body{background:#fff;color:#000}
  .article,.prose,.article-cover{max-width:none;padding:0}
  .prose a{color:#000;text-decoration:underline}
  .prose pre{background:#f2f2f2;color:#000;border:1px solid #ccc}
}